How to Create an Evergreen Offer

Marketing Strategies

November 2, 2023

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Hey, friends! Buckle up, because we’re about to transform your business into an evergreen money-making machine. Yep, you heard that right. We’re going to make your business offerings as reliable as your grandma’s secret cookie recipe.

Evergreen offers are like the gift that keeps on giving – and WOW, do I have some secrets to share with you today. So grab your notepad (or open a new Google Doc), and let’s dive in!

What’s an evergreen offer anyway?

Let’s start with the basics. An evergreen offer is like that trusty friend who’s always up for a coffee date. It’s available to your customers year-round, ready to solve their problems and add some cha-ching to their wallets. It keeps producing fruit season after season. Unlike live launches or promos, evergreen offers are your consistent moneymakers.

Why go evergreen?

So, why should you consider an evergreen offer? Well, it’s like having a 24/7 business that doesn’t depend on the latest trends, the seasons, or the Ticketmaster queue for Taylor Swift’s world tour. It’s like a money tree in your backyard, and all you have to do is shake it. Plus, it gives you the freedom to scale your biz without turning into a sleep-deprived zombie. A win-win, right?

How to turn your offer evergreen

Now, let’s dive into the nitty-gritty of making your offer evergreen. Here’s your action plan:

Find your evergreen idea

You know that genius idea that popped into your head at 2 a.m.? That’s it! Think about something valuable, timeless, and problem-solving that your audience craves. The cremé de la cremé for your customers.

Build Your Offer

Time to turn that idea into a reality. Create an offer that’s so darn irresistible that your customers can’t say no. Whether it’s an online course, a swanky membership, or coaching services – make it as tempting.

Set up a high-converting sales funnel

Picture this: a rollercoaster that takes your customers from “I’m just browsing” to “Shut up and take my money!” That’s your sales funnel. You want a stunning landing page, an engaging email funnel, and a smooth checkout process.

Automate everything

Automation is the MVP of evergreen offers. Use tools like email marketing platforms, chatbots, and scheduling wizards to keep your evergreen offer running like clockwork. Send emails, reminders, and exclusive deals on autopilot.

Harness the power of content marketing

Don’t just sit back and hope people find your evergreen offer. Be your own hype squad. Use blog posts, webinars, or podcasts to show off your offer’s perks. Content marketing is your megaphone – shout your message from the rooftops!

Test and optimize

Evergreen doesn’t mean “set it and forget it.” monitor your data like a hawk. Find out which emails get opened, which pages work, and where people hop off. Use this info to tweak your offer and increase your ROI. 

Embrace seasonal promotions

Spice up your evergreen offer with seasonal promos. These limited-time deals create a buzz, making your audience feel the need to grab it while it’s hot.

Deliver exceptional value

Your offer isn’t just a product; it’s a promise. Provide top-notch customer support, gather glowing testimonials, and let your happy customers be your biggest cheerleaders.

Stay fresh

While your offer is evergreen, it shouldn’t gather moss. Keep it updated, add new features, and stay in tune with your audience’s evolving needs. An evergreen offer should always feel as fresh as a spring breeze.

Keep learning

The world of online business is constantly evolving. Stay curious, invest in your education, and keep an eye on industry trends. This knowledge will keep your evergreen offer feeling like a brand-new car on a yearlong road trip.

Final Thoughts

So, there you have it – your roadmap to turning your offer evergreen. Think about the possibilities: consistent income, more freedom, and a whole lot less stress. Smell the flowers, spend more time with your family, and vacation more often while your well-oiled money machine operates. I can’t wait to see you thriving with your evergreen offers!

And if you’re looking for a team to turn your offer evergreen for you, girl, you’re in the right place! Contact our team here, so we can get started! 

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